Yup, what you can see in the pictures below are bicycle helmets, no seriously, they are helmets!
Hövding began in Sweden in 2005, when the two founders, Anna Haupt and Terese Alstin, were studying Industrial Design at the University of Lund. The project was initally a master’s thesis, which was to see if it would be possible to create a bicycle helmet that people would want to wear, without being forced to.
The result of their thesis was the concept of an airbag helmet. They got attention straight away, being awarded the Innovationsbron’s Ideas Grant. This enabled the pair to make the concept a reality. Then in 2006 Hövding won it’s second investment, when they won the Venture Cup, which is a competition for business plans. With this cash injection Hövding Sweden AB was founded.
Basically the helmet is an airbag. When involved in an accident the helmet inflates from the collar. If you are dubious head to the website for more information on this innovative product, including videos of the product in action. They really are very impressive!